Marketing under the National Private Placement Regime (NPPR)

Turning regulatory requirements into marketing opportunities

The National Private Placement Regime (NPPR) is the framework that allows non-EU alternative investment fund managers (AIFMs) to market their funds to professional investors within individual EU and UK jurisdictions, even without access to the EU marketing passport. Under NPPR, managers must comply with a range of country-specific regulatory obligations, including initial registration, ongoing reporting, investor disclosures, and maintaining up-to-date compliance documentation. Each jurisdiction imposes its own requirements, making the process complex and resource-intensive for managers seeking to access multiple markets.

Our team simplifies this complexity by providing expert guidance and hands-on support at every stage of the NPPR process. We help managers understand and fulfil registration and reporting requirements for each jurisdiction, prepare and submit all necessary documentation, and offer ongoing compliance advice and training. This end-to-end approach ensures managers can confidently market their funds across Europe and the UK, knowing that every regulatory detail is expertly managed on their behalf.

Building on our end-to-end support for NPPR compliance, we provide targeted assistance with both registration and deregistration processes in each jurisdiction, ensuring managers can confidently meet all regulatory obligations:

Registration

• Assistance with understanding the registration and reporting requirements for each jurisdiction ​
• The creation of private placement supplements and notices (if required)​
• Performing the registration and notifications to each Jurisdiction where marketing will occur​
• Assistance and oversight over the reporting requirements for each Jurisdiction including annual report disclosures​
• Compliance documentation – manual and policy update​
• Ad-hoc advice/compliance support training

Deregistration

• Assistance with understanding the deregistration requirements for each Jurisdiction ​
• Performing the deregistration and notifications to each relevant jurisdiction

If you would like to learn more about how we can support your fund’s journey into Europe and the UK, or discuss your specific requirements, please contact us. Our team is ready to provide tailored guidance, answer your questions, and demonstrate how our expertise can simplify your regulatory obligations and help you achieve your capital-raising goals.