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Marketing in the UK and Europe for non-EU AIFM’s

Compliant registration and reporting

Accessing capital from professional investors across Europe and the UK is a significant opportunity for non-EU alternative investment fund managers but it comes with a series of important regulatory steps. Each jurisdiction has its own rules for how funds can be marketed, what information must be reported, and how ongoing compliance is maintained. Understanding and following these four steps is essential for a smooth and successful fundraising journey. Below, we outline the key activities required to bring your non-EU fund to European investors and explain how our team can help you navigate each stage with confidence.

To market your non-EU fund to professional investors in Europe and the UK, you must first register under the National Private Placement Regime (NPPR) in every jurisdiction where you want to operate. Each jurisdiction has its own rules and paperwork, so you need to prepare specific documents and follow local procedures.

Find out more about our Marketing Registration Services

After registration, you must regularly report information about your fund, such as its assets, strategies, and risks, to national regulators. This is known as Annex IV reporting. The frequency and details required can vary by jurisdiction and fund type. You’ll also need to keep your compliance manuals and investor disclosures up to date and respond to any changes in regulations.

Find out more about our Annex IV Reporting Services

If you want to market your fund in certain countries, like Denmark or Germany , you must appoint an independent depositary to provide depositary-lite services. This depositary oversees cash monitoring, asset verification, and record-keeping to make sure you meet local rules and protect investors.

Find out more about our Depositary Services

Throughout the life of your fund, you’ll need to keep up with ongoing compliance task, such as updating documents, filing reports on time, and making sure your operations match the latest regulatory expectations. If you decide to stop marketing in a country, you’ll also need to follow the correct steps to deregister your fund.

Find out more about our Compliance consulting services

  • Country-specific registration
  • Ongoing compliance reporting
  • Regulatory change response
  • End-to-end support
  • Practical compliance solutions
  • Experienced team

With over a decade of hands-on experience supporting non-EU alternative investment fund managers, our team understands the complexities of accessing capital across Europe and the UK. We have guided managers through every stage of the process, from initial registration in each jurisdiction, to ongoing reporting, compliance updates, and, where required, deregistration. Our familiarity with NPPR’s, Annex IV reporting, and depositary-lite requirements means we can anticipate challenges and provide practical solutions tailored to each manager’s needs.

If you would like to learn more about how we can support your fund’s journey into Europe and the UK, or discuss your specific requirements, please contact us. We are here to answer your questions, guide you through the process and demonstrate how our expertise can simplify your regulatory obligations and help you achieve your capital-raising goals.

Working with IQ-EQ has been seamless – you and your team understand our business, advise us appropriately, and handle your side of our collective partnership so that we can focus on making good investment decisions. Evan Gibson SVP, Merchants Capital

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