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Guide to marketing AIFs in Europe

10 Jul 2023

Europe represents the second largest capital pool in the world after the U.S., making it a highly appealing target for non-EU alternative investment fund managers (AIFMs) once they have reached a certain size in their domestic market.

However, EU regulators are increasing their scrutiny of the marketing and distribution of alternative investment funds (AIFs) – in particular, the use of reverse solicitation, which has long been the go-to strategy for U.S. managers.

For non-EU AIFMs of private equity, real estate, debt/credit, hedge and other AIFs, selecting how to market to EU professional investors is an important decision requiring careful consideration of the options available.

In IQ-EQ’s new guide to marketing AIFs in Europe, we explain the benefits and drawbacks of each of the key options that U.S. and other non-EU managers have to raise capital in Europe, including when and how to use each route:

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IQ-EQ has well-established expertise and a strong track record in helping global asset managers access European investors, be it through our AIFM services or our third-party AIFM platforms in the UK, Luxembourg, Ireland and France.

We assist in establishing and operating UCITS, alternative investment fund (AIF) and National Private Placement Regime (NPPR) structures across Europe. We provide the right level of support whether the client prefers a hosted or standalone fund solution.

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