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Insight

What role do emotions play in M&A activity?

Reaching new heights together

What are the key ingredients to successful mergers and acquisitions? This is a question I am often asked, given my 25 years of M&A experience across a range of international jurisdictions. To me, success lies in finding the right partner and building a human and emotional connection. It relies not only upon cold hard facts, but upon evoking the right emotional reactions across the business.

Pairing well-targeted M&A activity with a firm commitment to doing things sensitively, with careful regard for human emotions and local cultures, has the potential to bring your business operation – and all of the people working within it – to new and greater heights.

This is the topic of my latest article in Real Deals magazine. To read  a PDF copy , please click the download link in the right-hand column of this page.