An insight into lifestyle and concierge care in London

Who do you turn to if you want a table at the Brit Awards? Or entry into one of London’s exclusive private members’ clubs? Or if you need a private jet at your disposal?

These are the questions being asked of London’s luxury lifestyle concierges, whose little black books are full of the right contacts to help fulfil any request. So what does this high-touch and discreet concierge world really look like? To understand, it’s worth considering a few different perspectives and practical needs.

Affluent individuals and their families understand that time is their most precious resource. They want convenience, as well as privileged access to private events that sometimes even money can’t buy. To this end, a trusted concierge is their secret weapon to unlock a world of exclusive experiences and VIP events. Concierges can even arrange luxury holidays with private jet and yacht chartering and detailed itineraries.

Of course, it’s not always about glitz and glamour; lifestyle and concierge services are much broader than that. Concierges are there to provide virtually anything lawful that will make life easier and more enjoyable.

The spectrum of services is very wide, ranging from day-to-day tasks (such as making restaurant reservations and arranging chauffeurs) to more long-term engagements like hiring household staff and arranging private tuition for children. The outsourcing of responsibilities and tasks is not limited to financial and business matters, and for many years such outsourcing has gained momentum within the high- and ultra-high-net-worth community globally – especially in places like London.

A relatively straightforward ‘insource’ concierge solution is simply to hire a personal assistant or manager. While that approach has merit in a purely domestic, single-location context, it can get quite complex in practice when trying to employ such an approach to a family’s foreign property and interests, including in particular non-UK residents with UK interests.

Non-UK residents face all manner of employment related obligations such as taxation, national insurance contributions, holiday and sickness cover to name but a few. With so much overseas wealth gracing our capital city, demand for these concierge and lifestyle services has grown dramatically over the last 30 years. By outsourcing such responsibilities to professional concierges, these headaches are removed.

As mentioned, the services that a concierge can provide are varied and extensive. They include:

1. Lifestyle

Arranging chauffeurs, chefs, personal trainers, theatre tickets, restaurant reservations, exclusive event access and satisfying extraordinary requests

2. Education

Private tutors, music lessons, summer camps, coursework and dissertation tutoring (e.g. Concierges’ black books normally include education consultants who are able to prepare children for university applications/interviews and assist in placing children in their desired school or university)

3. Business

A concierge normally has excellent links to specialist recruitment companies and can assist with the family’s local staffing requirements, no matter how bespoke

4. Personal assistance

Support with personal banking and establishing banking arrangements as well as referrals to relevant professional advisers. Assistance also extends to medical and health appointments

5. Travel

From planning and arranging detailed travel itineraries to yacht and aircraft charters, concierge professionals take complete care of the family’s travel needs, whether for business or pleasure

…And the list doesn’t stop there. The client’s imagination should be the only limitation. Our property and lifestyle management team, has a vast array of contacts which means we are able to assist with almost any request, no matter how obscure.

Beyond lifestyle management, concierge services can also include most aspects of property management. Indeed, this forms a core part of our offering. A proper concierge team should be adept to sourcing, purchasing, renting, selling, refurbishing and/or managing properties – whether those properties are for personal use or as investment.

About Property and lifestyle management

Based in London, our property and lifestyle management team offers property care, personal concierge and lifestyle solutions, providing a dedicated point of coordination across assets, advisors, and service providers. 

We handle the entire property ownership process including acquisition, refurbishment, rental management, and ongoing administration. We also coordinate personal and lifestyle needs, working with agents, contractors, and advisors to ensure consistent delivery. 

Our role is to oversee execution across all requirements, manage multiple providers, and ensure efficient, discreet delivery.

Whether or not one would consider using concierge and lifestyle services is simple: ask yourself the question, ‘if money is no object, how much is your time worth?’