{"id":8566,"date":"2022-05-13T08:13:00","date_gmt":"2022-05-13T08:13:00","guid":{"rendered":"https:\/\/iqeq.com\/?p=8566"},"modified":"2023-08-16T15:22:09","modified_gmt":"2023-08-16T15:22:09","slug":"marketing-non-eea-funds-europe","status":"publish","type":"post","link":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/","title":{"rendered":"Marketing non-EEA funds in Europe"},"content":{"rendered":"<section class=\"text-block standard-spacing  \">\n    <div class=\"container fade-in\">\n        <p class=\"introduction\" style=\"text-align: justify\">On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.<\/p>\n<h4 style=\"text-align: justify\">Why is this important?<\/h4>\n<p style=\"text-align: justify\">First, Europe is the second largest pool of capital after the U.S., with almost \u20ac120 billion raised in 2021. There is a well-trodden path of U.S. managers coming to Europe once they have reached a certain size at home. London has typically been the starting point, but Brexit has cast some doubts on whether that remains the best choice.<\/p>\n<p style=\"text-align: justify\">Second, EU regulators are increasing their scrutiny of the marketing and distribution of alternative investment funds, in the most wide-ranging changes since the regulations were introduced in 2014. They have particular focus on the\u00a0<a href=\"https:\/\/iqeq.com\/insights\/aifmd-ii-reverse-solicitation-closing-door\">reverse solicitation rules<\/a>, which have long been the go-to strategy for U.S. managers<\/p>\n            <\/div>\n<\/section>\n\n<section class=\"video-player standard-spacing\">\n    <div class=\"container fade-in\">\n        <div class=\"bg-img lozad\">\n            <img width=\"857\" height=\"481\" class=\"attachment-video_player size-video_player lozad\" alt=\"\" sizes=\"(max-width: 857px) 100vw, 857px\" data-src=\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/IQEQ-Webinar-Marketing-Non-EEA-Funds-in-Europe-857x481.png\" \/>            <span data-url=\"\" class=\"embed-play-icon\"><\/span>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":8565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"expertise":[444,17],"service_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing non-EEA funds in Europe - IQ-EQ<\/title>\n<meta name=\"description\" content=\"On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing non-EEA funds in Europe - IQ-EQ\" \/>\n<meta property=\"og:description\" content=\"On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"IQ-EQ\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T08:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T15:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"nathalienemmers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalienemmers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/\",\"url\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/\",\"name\":\"Marketing non-EEA funds in Europe - IQ-EQ\",\"isPartOf\":{\"@id\":\"https:\/\/iqeq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp\",\"datePublished\":\"2022-05-13T08:13:00+00:00\",\"dateModified\":\"2023-08-16T15:22:09+00:00\",\"author\":{\"@id\":\"https:\/\/iqeq.com\/#\/schema\/person\/1136e1d608f6addde6e51b39f81198cb\"},\"description\":\"On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.\",\"breadcrumb\":{\"@id\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#primaryimage\",\"url\":\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp\",\"contentUrl\":\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp\",\"width\":2048,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iqeq.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing non-EEA funds in Europe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iqeq.com\/#website\",\"url\":\"https:\/\/iqeq.com\/\",\"name\":\"IQ-EQ\",\"description\":\"Investor Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iqeq.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/iqeq.com\/#\/schema\/person\/1136e1d608f6addde6e51b39f81198cb\",\"name\":\"nathalienemmers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iqeq.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c107b263f3dc8c3a3752adfa57195f6d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c107b263f3dc8c3a3752adfa57195f6d?s=96&d=mm&r=g\",\"caption\":\"nathalienemmers\"},\"url\":\"https:\/\/iqeq.com\/insights\/author\/nathalienemmers\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing non-EEA funds in Europe - IQ-EQ","description":"On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/","og_locale":"en_US","og_type":"article","og_title":"Marketing non-EEA funds in Europe - IQ-EQ","og_description":"On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.","og_url":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/","og_site_name":"IQ-EQ","article_published_time":"2022-05-13T08:13:00+00:00","article_modified_time":"2023-08-16T15:22:09+00:00","og_image":[{"width":2048,"height":600,"url":"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp","type":"image\/webp"}],"author":"nathalienemmers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nathalienemmers"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/","url":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/","name":"Marketing non-EEA funds in Europe - IQ-EQ","isPartOf":{"@id":"https:\/\/iqeq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#primaryimage"},"image":{"@id":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#primaryimage"},"thumbnailUrl":"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp","datePublished":"2022-05-13T08:13:00+00:00","dateModified":"2023-08-16T15:22:09+00:00","author":{"@id":"https:\/\/iqeq.com\/#\/schema\/person\/1136e1d608f6addde6e51b39f81198cb"},"description":"On 12 May we presented a webinar on the European marketing rules for non-EEA funds, covering the rules, key changes and potential solutions. A recording of this session is now available to view below.","breadcrumb":{"@id":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#primaryimage","url":"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp","contentUrl":"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/05\/Marketing-non-EEA-funds-in-Europe-IQEQ.webp","width":2048,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/iqeq.com\/insights\/marketing-non-eea-funds-europe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iqeq.com\/"},{"@type":"ListItem","position":2,"name":"Marketing non-EEA funds in Europe"}]},{"@type":"WebSite","@id":"https:\/\/iqeq.com\/#website","url":"https:\/\/iqeq.com\/","name":"IQ-EQ","description":"Investor Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iqeq.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/iqeq.com\/#\/schema\/person\/1136e1d608f6addde6e51b39f81198cb","name":"nathalienemmers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iqeq.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c107b263f3dc8c3a3752adfa57195f6d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c107b263f3dc8c3a3752adfa57195f6d?s=96&d=mm&r=g","caption":"nathalienemmers"},"url":"https:\/\/iqeq.com\/insights\/author\/nathalienemmers\/"}]}},"_links":{"self":[{"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/posts\/8566"}],"collection":[{"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/comments?post=8566"}],"version-history":[{"count":6,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/posts\/8566\/revisions"}],"predecessor-version":[{"id":8577,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/posts\/8566\/revisions\/8577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/media\/8565"}],"wp:attachment":[{"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/media?parent=8566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/categories?post=8566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/tags?post=8566"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/expertise?post=8566"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/iqeq.com\/wp-json\/wp\/v2\/service_category?post=8566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}