{"id":10402,"date":"2023-07-10T10:02:04","date_gmt":"2023-07-10T10:02:04","guid":{"rendered":"https:\/\/iqeq.com\/?p=10402"},"modified":"2023-10-05T15:01:10","modified_gmt":"2023-10-05T15:01:10","slug":"guide-to-marketing-aifs-in-europe","status":"publish","type":"post","link":"https:\/\/iqeq.com\/insights\/guide-to-marketing-aifs-in-europe\/","title":{"rendered":"Guide to marketing AIFs in Europe"},"content":{"rendered":"<section class=\"text-block standard-spacing  \">\n    <div class=\"container fade-in\">\n        <p style=\"text-align: left\"><strong>Europe represents the second largest capital pool in the world after the U.S., making it a highly appealing target for non-EU alternative investment fund managers (AIFMs) once they have reached a certain size in their domestic market.<\/strong><\/p>\n<p style=\"text-align: left\">However, EU regulators are increasing their scrutiny of the marketing and distribution of alternative investment funds (AIFs) \u2013 in particular, the use of <a href=\"https:\/\/iqeq.com\/insights\/aifmd-ii-is-reverse-solicitation-a-closing-door\/\">reverse solicitation<\/a>, which has long been the go-to strategy for U.S. managers.<\/p>\n<p style=\"text-align: left\">For non-EU AIFMs of private equity, real estate, debt\/credit, hedge and other AIFs, selecting how to market to EU professional investors is an important decision requiring careful consideration of the options available.<\/p>\n<p style=\"text-align: left\">In IQ-EQ\u2019s new guide to marketing AIFs in Europe, we explain the benefits and drawbacks of each of the key options that U.S. and other non-EU managers have to raise capital in Europe, including when and how to use each route:<\/p>\n<p style=\"text-align: left\"><a class=\"btn btn--mint\" href=\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/07\/IQ-EQ_Guide-to-Marketing-Alternative-Investment-Funds-in-Europe_Whitepaper-1.pdf\">Download our guide<\/a><\/p>\n<h2 style=\"text-align: left\">Discover IQ-EQ\u2019s AIFM services<\/h2>\n<p style=\"text-align: left\">IQ-EQ has <a href=\"https:\/\/iqeq.com\/services\/aifm-services-depositary-services\/\">well-established expertise<\/a> and a strong track record in helping global asset managers access European investors, be it through our AIFM services or our third-party AIFM platforms in the UK, Luxembourg, Ireland and France.<\/p>\n<p style=\"text-align: left\">We assist in establishing and operating UCITS, alternative investment fund (AIF) and National Private Placement Regime (NPPR) structures across Europe. We provide the right level of support whether the client prefers a hosted or standalone fund solution.<\/p>\n<h4 style=\"text-align: left\"><a href=\"https:\/\/iqeq.viewer.foleon.com\/brochure\/aifm\/\"><strong>Click here to find out more and contact our expert team<\/strong><\/a><\/h4>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":10410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[433],"expertise":[17],"service_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to marketing AIFs in Europe - IQ-EQ<\/title>\n<meta name=\"description\" content=\"Europe represents the second largest capital pool in the world after the U.S., making it a highly appealing target for non-EU alternative investment fund managers (AIFMs) once they have reached a certain size in their domestic market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iqeq.com\/insights\/guide-to-marketing-aifs-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to marketing AIFs in Europe - IQ-EQ\" \/>\n<meta property=\"og:description\" content=\"Europe represents the second largest capital pool in the world after the U.S., making it a highly appealing target for non-EU alternative investment fund managers (AIFMs) once they have reached a certain size in their domestic market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iqeq.com\/insights\/guide-to-marketing-aifs-in-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"IQ-EQ\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T10:02:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T15:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iqeq.com\/wp-content\/uploads\/2023\/07\/shutterstock_1047434680-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chantelleharvey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chantelleharvey\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iqeq.com\/insights\/guide-to-marketing-aifs-in-europe\/\",\"url\":\"https:\/\/iqeq.com\/insights\/guide-to-marketing-aifs-in-europe\/\",\"name\":\"Guide to marketing AIFs in Europe - 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