Earlier this year, our Luxembourg colleagues raised a whopping €20,586 to Think Pink Luxembourg, a charity supporting women with breast cancer.
Rather than receiving their traditional Christmas gift, our Luxembourg team decided that they’d rather put this money to a far more worthy cause and opted to donate the money to a hugely deserving local charity instead. This initiative which was driven by the local team captured the support of the Luxembourg management board who matched the money raised bringing the donation pot to a very healthy €19,900. Determined to break through the €20,000 barrier the team then pooled together monies raised from a series of bake sales to reach the final amount of €20,586!
So, who are Think Pink?
Think Pink Lux is a small local organisation, made up of volunteers who do an incredible job supporting women and their families who are affected by breast cancer. This donation will also support Think Pink’s Marian Aldred Award, which funds cancer research at the Luxembourg Institute of Health (LIH) aimed at breast cancer research.
Representatives from Think Pink joined some of our Luxembourg colleagues for a drinks evening to celebrate and receive the donation in person. By having members of the Think Pink team in the office, our colleagues were able to receive advice on how best to support friends, colleagues or family members who may be dealing with the illness themselves.
A great initiative showcasing strong EQ values and just one of the many worthwhile initiatives supported by IQ-EQ teams across the Group.