{"id":478,"date":"2023-07-10T10:02:04","date_gmt":"2023-07-10T10:02:04","guid":{"rendered":"https:\/\/iqeq.com\/gg\/insights\/guide-to-marketing-aifs-in-europe\/"},"modified":"2023-07-10T10:02:04","modified_gmt":"2023-07-10T10:02:04","slug":"guide-to-marketing-aifs-in-europe","status":"publish","type":"post","link":"https:\/\/iqeq.com\/gg\/insights\/guide-to-marketing-aifs-in-europe\/","title":{"rendered":"Guide to marketing AIFs in Europe"},"content":{"rendered":"<section class=\"text-block standard-spacing  \">    <div class=\"container fade-in\">\n        <p style=\"text-align: left\"><strong>Europe represents the second largest capital pool in the world after the U.S., making it a highly appealing target for non-EU alternative investment fund managers (AIFMs) once they have reached a certain size in their domestic market.<\/strong><\/p>\n<p style=\"text-align: left\">However, EU regulators are increasing their scrutiny of the marketing and distribution of alternative investment funds (AIFs) \u2013 in particular, the use of <a href=\"https:\/\/iqeq.com\/insights\/aifmd-ii-is-reverse-solicitation-a-closing-door\/\">reverse solicitation<\/a>, which has long been the go-to strategy for U.S. managers.<\/p>\n<p style=\"text-align: left\">For non-EU AIFMs of private equity, real estate, debt\/credit, hedge and other AIFs, selecting how to market to EU professional investors is an important decision requiring careful consideration of the options available.<\/p>\n<p style=\"text-align: left\">In IQ-EQ\u2019s new guide to marketing AIFs in Europe, we explain the benefits and drawbacks of each of the key options that U.S. and other non-EU managers have to raise capital in Europe, including when and how to use each route:<\/p>\n<p style=\"text-align: left\"><a class=\"btn btn--mint\" href=\"https:\/\/iqeq.com\/gg\/wp-content\/uploads\/sites\/22\/2024\/08\/IQ-EQ_Guide-to-Marketing-Alternative-Investment-Funds-in-Europe_Whitepaper-1.pdf\">Download our guide<\/a><\/p>\n<h2 style=\"text-align: left\">Discover IQ-EQ\u2019s AIFM services<\/h2>\n<p style=\"text-align: left\">IQ-EQ has <a href=\"https:\/\/iqeq.com\/services\/aifm-services-depositary-services\/\">well-established expertise<\/a> and a strong track record in helping global asset managers access European investors, be it through our AIFM services or our third-party AIFM platforms in the UK, Luxembourg, Ireland and France.<\/p>\n<p style=\"text-align: left\">We assist in establishing and operating UCITS, alternative investment fund (AIF) and National Private Placement Regime (NPPR) structures across Europe. We provide the right level of support whether the client prefers a hosted or standalone fund solution.<\/p>\n<h4 style=\"text-align: left\"><a href=\"https:\/\/iqeq.viewer.foleon.com\/brochure\/aifm\/\"><strong>Click here to find out more and contact our expert team<\/strong><\/a><\/h4>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[74],"expertise":[3],"service_category":[],"class_list":["post-478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-aifs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to marketing AIFs in Europe | IQ-EQ 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